Door hangers have been incorporated into the marketing strategies of many businesses around the globe. They are a great way to gain the attention of your target audience if you take the time to develop the design and approach the concept strategically. It can be really easy to create a great custom hanger design, but here are a few tips to get you started. Take these into consideration when you start designing your door hangers and you will be off to a great start!
1. Make it specific ? Give your door hangers a focus to amplify the effect they have on customers. This is a great time to promote a certain product or service or to draw an audience for an upcoming sale. If you just want to work on branding, other printing products may be your best bet, but door hangers strive from specifics, so don?t be afraid to hone in on something you really want to focus on right now.
2. Keep it colorful ? The designs should really resonate with your current branding, but if you haven?t created door hangers before, now is the perfect time to branch out and get a little bold. Colors are the key to grabbing attention, so make sure you invest in full color offset printing whenever possible for the best quality out there. And use a variety of lights, darks and contrasting colors.
3. Coat your creativity ? A good printing service provider will have the technology needed to coat the high quality paper they use to make your door hangers. This is something you should definitely consider doing. It will cost a little more, but the brilliant shine will be worth it. An added bonus? The high gloss UV or aqueous coatings also serve as a protective layer.
4. Add a special bonus ? If you make your customers feels special, they will be more inclined to turn to your products and services. Door hangers are a great way to release a specific promotion. If you make a coupon or percent-off sale that is only good for people who use the code on the door hangers, it will increase your chances for gaining customers and clients.
5. Find a convenient, quality printer ? Even if your design is effective, a bad printing job can ruin your chances of amping up your promotions. Don?t let a discount printing job tarnish your image. There are online printing companies out there that will have the equipment and expertise needed to come through for you, so check out their features and service thoroughly before committing.
Follow these simple steps and you will be printing door hangers that will add a boost to your business. If you really want a quality printing service provider, turn to online printing services.
Source: http://www.articlesontop.com/2011/05/the-5-dos-for-designing-door-hangers-2/
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